The Juice Lab
Combining a balanced flavor profile with the freshest organic produce.
Not your average juicery, The Juice Lab takes pride in their cleaner juicing process for the tastiest, nutrient-dense options that’ll be your next healthy pleasure.
“I can’t possibly express how helpful Alyssa was in being able to open up my new juice bar. She not only brought my vision to life with her branding design, but helped organize my thoughts and prioritize tasks effectively. The style guide and post templates she provided gives me confidence that I won’t ruin it all by not being tech savvy 😅😂
And besides the creative, she gave great insight into business management and I hope to work with her again soon!”
Tara Simpson
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The Juice Lab Owner
The Project
Small Business & Marketing coaching
Brand voice, language, & style guide
Art direction & brand photography
Wix website design & setup
Print design
Content creation
Social Media posts & custom templates
Business Account setup
I always enjoy delivering a project that reflects the authenticity of the company and what they provide to their community. From as early as the discovery call, I knew I wanted to capture the magic of The Juice Lab’s naturally bold and vibrant spirit in the brand voice and style guide.
It was a pleasure to curate materials that capture the juicery’s energizing vibe and represent not only the high quality, healthy products, but also the aspirations of future growth the owner has in mind.
Through this all-inclusive marketing & branding services project I completed the style guide and provided photography, print marketing materials, coaching services for this small business, a competitor analysis, setting up the Yelp, Google Business, and Social accounts, & more.
Since this is just the beginning for The Juice Lab, I also created a detailed marketing strategy and annual plan. This includes easy-to-use templates for the owner to reference and utilize in their future business moves.
For a closer look at my contributions and project results please see The Juice Lab Case Study.
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