Oliver & Gold
Living & Gifting essentials with purpose.
A Bay Area boutique offering products curated from small businesses and local vendors. Bespoke gifting uplifts recipient spirits, and gives back to the community.
“I joined OG to oversee social media planning and email marketing, and working with Alyssa is great! She created the brand guide and provided templates for me to work off of for emails, videos, and digital ads. It really streamlined the process to kickstart account growth and engagement.”
Jordan S.
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Social Media Coordinator, Oliver & Gold
The Project
Brand Naming & Style Guide
Brand photography
Content Creation Guide for Instagram & TikTok
Marketing Materials
Store Inventory Curation
Since I was already providing my branding and marketing skills towards Seize The Box, the owners enlisted my expertise in creating a brick & mortar sister company, Oliver & Gold.
Over the course of 4 months I assisted in brand conceptualization, design and naming, and once Danville, CA, was chosen as the shop location, I completed a local competitor analysis and target customer profile with community demographics in mind.
Then we used my research to curate the store inventory, and I set up Oliver & Gold’s style guide and design templates for use in future marketing projects — including for print design, shopping bags, and social media posts.
Up next, a similar project that may interest you is Seize The Box(LINK).
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