Great Pacific Race - Alyssa Cs Portfolio

Great Pacific Race

An endurance race pushing past the perceived limits of human capability.

The Great Pacific Race (GPR) offers brave competitors the ultimate physical, mental and emotional challenge as they race across the Pacific Ocean.

“Alyssa’s support on comms and admin helped make this year’s race a success.”

Chris Martin

GPR 2021 Race Director

Phenomenal

“Thank you Alyssa for everything. Your support and attention to detail through the whole experience has been phenomenal. It was a privilege to be met and embraced by you and Tom yesterday and I’m still just processing it all. Incredible..!”

Vicki Anstey / Girls Who Dare Crew Captain

A Great Asset

“Thank you for everything you have supported us with, you are a great asset.”

Purusha Gordon / Ocean Sheroes Crew Member

Big Love

“Alyssa you’ve been amazing, thank you…Big love 💕 “

Jane Leonard / Girls Who Dare Crew Member

The Project

Brand voice & language
Marketing Materials Design
Business Development
Content Creation
Team Communications
Public Relations Coordination
Event photography & videography
Social Media Management
WordPress Website Management

As the Communications Manager for the Great Pacific Race, I played a pivotal role in facilitating effective team communications. I ensured that all participants and stakeholders were consistently informed and engaged through regular updates, briefings, and support, fostering a strong sense of community and collaboration.

My responsibilities included coordinating with teams to address their needs and concerns promptly, ensuring a smooth flow of information, and maintaining high morale among the competitors.

In addition to team communications, I spearheaded public relations efforts to elevate the race’s profile and attract media attention. I crafted compelling press releases, managed media inquiries, and orchestrated interviews to showcase the race’s unique challenges and inspiring stories.

My event management skills were crucial in planning and executing key aspects of the race, from pre-race briefings to post-race celebrations. Additionally, I led the marketing strategy, creating engaging content and campaigns that captivated our audience, drove participation, and amplified the race’s impact across various platforms.