Seize the Box

Initially brought on by a corporate events company in January 2020, we quickly shifted gears due to Covid-19 quarantine requirements cancelling all in-person events for the foreseeable future.

With the company’s event services — and all associated revenue — on hold, a new service for corporate clients was needed to remain profitable.

Identify new methods of revenue leveraging current connections and creating new product to appeal to current business clients. Helped establish ecommerce website and build brand presence to compete with competitors.

Step 1
Establish a new brand identity, company name, & style guidelines.
Convert in-person corporate event clients to boxed experiences.

Step 2
Work with product manager to setup ecommerce website with individual retail items and curated gift boxes.
Competitor Analysis and Industry trends.

Step 3
Structure marketing strategy and build brand awareness.
Increase social media engagement & grow profiles.
Grow email list.
Influencer marketing.
Social Marketing.
Pitch deck for custom gifting for personal/corporate events.

Step 4
Social Media management.
Content creation & print design templates.
product personalization.