The Juice Lab

An organic juice bar under new ownership was undergoing a location change and full re-brand. The new owner was in need of all new branding and materials for The Juice Lab marketing efforts, and quickly, to avoid delaying re-opening.

Because we were building the branding and marketing from the ground up, I utilized a multi-phase plan, prioritizing time-sensitive tasks with the shortest deadlines:

1st Phase – Physical Location Grand Opening (2 Weeks)

• Small business coaching
• Outline brand identity & language guidelines
• Create logo & brand book
• Design, produce and install in-shop marketing materials (vinyl window wraps, menus, juice bottle labels, in-shop signs)
• Brand photography & videography
• Establish online business account profiles (Yelp, Google Business, Meta – Facebook & Instagram)

2nd Phase – Build Online Presence (2 Weeks)

• Publish wix website & online ordering platform
• Brand photography & videography (continued)
• Design and produce physical marketing materials (farmers market handouts, nutrition labels)
• Custom social media posts
• Local competitor analysis
• Outline 1-year social marketing plan

3rd Phase – Grow Authority & Customer Engagement (8 Weeks)

• Weekly coaching calls
• Social Media post templates
• Curate growth opportunities list (local collaborators, events/fairs, subscription/membership options)

4th Phase – Marketing Hand Off / Consultant-Based Support (4 Weeks)

• Weekly check-ins
• Social media support

Successfully launched The Juice Lab brand and re-opened the organic juice bar in a new location, ready to serve existing memberships, engage new customers, and grow corporate accounts.

In addition, provided the owner education and control over the full Juice Lab marketing suite and design templates for self management.