Brand Development & Marketing Strategy
Seize the Box
Assisted an event management company to create a new company during Covid-19 social distancing guidelines.
Project Role & Duration
Brand Development & Marketing Strategy
March 2020 – November 2021
|
Location: Remote · Danville, CA
Problem to Solve
Initially brought on by a corporate events company in January 2020, we quickly shifted gears due to Covid-19 quarantine requirements cancelling all in-person events for the foreseeable future.
With the company’s event services — and all associated revenue — on hold, a new service for corporate clients was needed to remain profitable.
Action Plan
Identify new methods of revenue leveraging current connections and creating new product to appeal to current business clients. Helped establish ecommerce website and build brand presence to compete with competitors.
Step 1
Establish a new brand identity, company name, & style guidelines.
Convert in-person corporate event clients to boxed experiences.
Step 2
Work with product manager to setup ecommerce website with individual retail items and curated gift boxes.
Competitor Analysis and Industry trends.
Step 3
Structure marketing strategy and build brand awareness.
Increase social media engagement & grow profiles.
Grow email list.
Influencer marketing.
Social Marketing.
Pitch deck for custom gifting for personal/corporate events.
Step 4
Social Media management.
Content creation & print design templates.
product personalization.
Results
- Successfully transitioned existing corporate clients to remote events with boxed experiences.
- Expanded customer base with our online retail & gifting e-commerce website.
- Quickly — and organically — grew the Seize The Box Instagram account from 0 to over 1,000 followers within 2 months.
- Delivered high post engagement consistently and converted followers to Email List growth.
Deliverables
01
Competitor Analysis
Top companies in gift box ecommerce. Current trends.
02
Brand Style & Language Guidelines
Brand Book. Company colors, logo design, mission & values, guidelines
03
Print Design Templates
Gift box inserts, custom ribbon, tags, tissue paper, packaging
04
Brand Photography & Videography
B-roll. Product photography.
05
Social Media Management
Post Creation, hashtags, strategy and content calendar
06
Content Creation
Pitch + Proposal Decks, Flyers, Banners, Print Materials, Digital Graphics
07
Shopify Website Setup
Inventory import, Product photos. Graphics.
08
Email Marketing
Email Templates. Newsletters. Sales funnel.
09
Digital Ad Campaigns
(social post, email,
★★★★★
“Alyssa was crucial in getting Seize The Box off the ground in time to retain our corporate clients after we had to cancel all their in-person events in 2020. Her insight and efforts helped to first establish the company persona, brand, and then the online retail to broaden our customer base.
I don’t think we would’ve been able to drive online sales leading to 5-figure profits within 3 months without her!”
Kimberly Marion
/
Seize The Box Co-Founder + Product Manager
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